![]() ![]() That is, by the air we breathe out when we're tasting something," Jäger explains. “What many consumers don't know is that actually up to 80 percent of our taste isn't defined by our mouths or our tongues, but by our noses. With the motto "make a healthy and sustainable lifestyle the most attractive choice", Jäger and Jüngst wanted to find a compromise that would make it more appealing for more people to drink water, or even inspire them to drink more of it. In discussions with doctors and patients, it also became apparent that many people simply don't like the taste of pure water and therefore often turn to sweetened beverages with more flavor, such as sodas and juices. One key factor is often the hidden sugar content in drinks, which consumers are unaware of. Illnesses like diabetes-often caused by unhealthy eating and drinking habits-caught their attention in particular. The two topics play a key role in today's society, making them ever more important factors in the economic success of new products. While Keurig’s recent merger announcement with Dr Pepper Snapple didn’t motivate Drinkfinity’s creation – it’s been in development for years – it is a reminder that consumers haven’t given up interest in pods.Tim Jäger and his fellow founding partner Lena Jüngst had a vision of their own product that would have a positive effect on both health and sustainability during their bachelors degree in product design. Keurig does now offer k-cups that are 100% recyclable, with a corporate promise to make all of their products recyclable by 2020. The convenience of the pods and controversy over recycling apply to both products. It’s difficult to look at Drinkfinity and not immediately think of its coffee cousin, the Keurig. PepsiCo points out that a single pod produces 40% fewer carbon emissions than a typical 20-ounce plastic bottle, which may be enough to get some consumers on board. The prepaid mailer to send used pods to a recycling facility, may seem as an inconvenience. There is a large crossover with consumers who want healthier beverages and those who are concerned about the environmental impact of a product. PepsiCo is marketing Drinkfinity as a healthier beverage that can be customized to a consumer’s tastes. A 12 ounce classic Pepsi has 41 grams of sugar and 150 calories. The Pineapple Coconut Water Renew has 17 grams of sugar and 80 calories. Unlike bubly sparkling water, Drinkfinity delivers a significant amount of sugar, albeit organic cane sugar. The resulting drink is a flavored, sweetened water. Ms Jungst added: One scent-pod flavours at least five litres of water. Each pod has liquid and dry ingredients. The delivery system is apparently complicated enough that PepsiCo is launching Drinkfinity only online, where it highlights videos on how to use the product. Each additional pack of three pods then costs between £5.95 to £8.95, depending on the flavour. The water bottle PepsiCo is selling is fairly straightforward, with the pods taking the spotlight on why the product stands out. The company’s North American beverage business, which includes Mountain Dew and Gatorade, fell 6% for the fourth quarter of 2017, as consumers continue to turn away from sugary drinks. There is good reason behind this herculean push into the better-for-you space. Just last week it announced its bubly sparkling water line, and now it’s releasing a mail-order alternative to store bought flavored water. PepsiCo continues its push to be a flavored water powerhouse. ![]() A prepaid envelope is included with pod shipments, allowing customers to mail the pods to a location that has the ability to recycle them. One challenge the new beverage system faces is that the pods can’t be tossed into consumers’ regular recycling bins.One pod creates one beverage, which ranges from 30 to 80 calories. Flavors include Mango Chia Flow, Pineapple Coconut Water Renew and Mandarin Orange Charge. The new Drinkfinity brand, which officially launched in the U.S.Our G FUEL energy formula is the best gaming. On the heels of its bubly sparkling water launch, PepsiCo is introducing a beverage system that includes a water bottle and flavored pods, called Drinkfinity, according to Co.Design. We have an abundance of creative G FUEL flavors that you can get in tubs, starter kits, variety packs and more. ![]() PepsiCo launches water bottle and flavored pod system Dive Brief: ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |